Privacy Policy

Last updated: 10 September 2026

TIDE Consultancy (“TIDE”, “we”, “us” or “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use and protect personal information when you visit our website, contact us or engage with our services.

Who we are

TIDE Consultancy provides consultancy and support services to businesses within the dairy and agricultural sectors.

Our website is:

tideconsultancy.com

Company name: TIDE Consultancy
Email:office@tideconsultancy.com

For questions relating to this Privacy Policy or the way we handle your personal information, please contact us using the details above.

What personal information we collect

Depending on how you interact with us, we may collect information including:

• Your name
• Email address
• Telephone number
• Company or organisation name
• Job title or role
• Information you provide within an enquiry or contact form
• Information you provide when communicating with us by email or telephone
• Technical information such as your IP address, browser type, device type and operating system
• Information about how you use and navigate our website
• Cookie preferences and consent information

We only collect personal information that is necessary for the purposes described within this policy.

How we collect your information

We may collect personal information when you:

• Submit an enquiry through our website
• Contact us by email or telephone
• Engage TIDE Consultancy to provide services
• Subscribe to communications where available
• Interact with our website
• Accept or manage cookies and tracking technologies

Some technical information may be collected automatically when you use our website through cookies and similar technologies.

How we use your personal information

We may use the information we collect to:

• Respond to enquiries and requests
• Provide information about our services
• Deliver and manage services you have requested from us
• Maintain our relationship with clients and prospective clients
• Administer and improve our website
• Understand how visitors use our website
• Monitor website performance and security
• Meet our legal, regulatory and contractual obligations
• Send marketing communications where we have an appropriate lawful basis to do so

We will not sell your personal information to third parties.

Our lawful basis for processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely upon:

Consent – where you have actively agreed to us processing your information for a particular purpose.

Contract – where processing is necessary to provide services you have requested or to take steps before entering into a contract.

Legitimate interests – where processing is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms. This may include responding to business enquiries, managing client relationships and improving our services.

Legal obligation – where we are required to process or retain information to comply with the law.

You can withdraw consent at any time where consent is the lawful basis relied upon.

Contact forms

When you submit a contact form through our website, we collect the information you enter into that form so that we can respond to your enquiry.

This information may include your name, email address, telephone number, organisation and any information contained within your message.

Information submitted through our contact forms is used to deal with your enquiry and for associated customer service or business administration purposes. We do not automatically add you to marketing communications simply because you have submitted an enquiry.

Please avoid providing sensitive personal information through our website unless it is necessary for your enquiry.

Cookies

Our website uses cookies and similar technologies to provide essential functionality, understand how the website is being used and, where applicable, improve our services.

Some cookies are essential for the website to function and do not require consent. Non-essential cookies, including analytics or marketing cookies, will only be used where you have provided the appropriate consent.

You can manage or withdraw your cookie preferences using the cookie controls available on our website.

For further information about the cookies used by this website, please see our Cookie Policy.

Analytics

We may use analytics services such as Google Analytics to understand how visitors interact with our website.

Analytics may collect information including pages visited, approximate location, device and browser information, referral source and interactions with the website.

Where required, analytics technologies will only be activated after you have provided consent through our cookie management system.

Who we share your information with

We may use trusted third-party organisations to help us operate our business and website. These may include:

• Website hosting and technical service providers
• Website maintenance and development providers
• Email and communications providers
• Analytics providers
• Cloud-based business and document management services
• Professional advisers where necessary
• Regulatory, government or law enforcement authorities where legally required

Third parties processing personal information on our behalf are expected to handle that information securely and only for the purposes for which it has been provided.

We do not sell or rent personal information to third parties.

How long we retain your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting or reporting requirements.

The exact retention period will depend on the type of information and our relationship with you.

Website enquiries will generally be retained for as long as necessary to deal with the enquiry and any subsequent business relationship.

Where information forms part of our accounting, contractual or regulatory records, we may be required to retain it for longer periods.

International transfers

Some of the technology and service providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with UK data protection legislation.

These safeguards may include transfers to countries recognised as providing an adequate level of protection or the use of approved contractual protections such as the UK International Data Transfer Agreement or applicable UK Addendum to Standard Contractual Clauses.

How we protect your information

We take appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

These measures may include secure website hosting, encrypted connections, access controls, software and security updates, backups and limiting access to personal information to those who reasonably require it.

However, no internet-based system can be guaranteed to be completely secure.

Your data protection rights

Under UK data protection law, depending on the circumstances, you may have the right to:

• Request access to the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information
• Ask us to restrict the way we process your information
• Object to certain types of processing
• Request the transfer of information you have provided to us
• Withdraw consent where we rely upon consent for processing

These rights are subject to certain legal limitations and exemptions.

To exercise any of these rights, please contact us at office@tideconsultancy.com.

We may need to verify your identity before processing your request.

Marketing communications

Where we send marketing communications, we will do so in accordance with applicable data protection and electronic communications legislation.

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided within the communication or by contacting us directly.

Data breaches

If we become aware of a personal data breach, we will investigate it and take appropriate steps to limit its impact.

Where required by law, we will notify the Information Commissioner’s Office (ICO) and affected individuals within the applicable timescales.

Third-party websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any external website you visit.

Automated decision-making

We do not currently use information collected through this website to make decisions about individuals solely through automated processing that would have a legal or similarly significant effect.

Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to investigate and respond.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

Information Commissioner’s Office

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, legal obligations or the way we process personal information.

Any updated version will be published on this page and the “Last updated” date will be amended accordingly.